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Executive Search · Higher Education · B Corps

Fill roles faster with design that's impossible to scroll past.

In a noisy talent market, employer brand is everything. We design bespoke candidate packs and careers microsites for B Corp and purpose-led recruitment agencies, helping mission-driven organisations attract candidates who share their values.

48hr
Turnaround
10 yrs
Specialist Experience
100%
White-label
Before
Listed onGeneric Job Board

Head of Development

£42,000–£45,000 a year
Full timeHybrid
Apply now
1 of 4,812 similar roles
Same role. Same salary. But only one attracts the right candidate.
01Our work

Design worth stopping for.

Candidate pack covers and microsite screens from real briefs — the visuals that help purpose-led organisations stand out when every role is fighting for attention.

The River Café careers microsite
The River Café · Microsite
48hr
Brief to live · average turnaround
Leeds Heritage Theatres candidate pack cover
Candidate packs
The River Café microsite culture pages
The River Café · Who we are
Global Witness careers microsite
Global Witness · Microsite
02The process

Three Steps. 48 Hours. Live.

Need a role live by Friday? Send us the copy. We'll transform it into a beautifully designed recruitment pack or microsite in just 48 hours.

1 STEP 01

Send the Brief

Job copy, assets, and brand guidelines.

[We provide the checklist to help guide you]
2 STEP 02

We Design

A professional PDF or branded microsite delivered within 2 working days.

  • ✔ Custom URL
  • ✔ Mobile-friendly
[2 revision rounds included]
3 STEP 03

Place the Candidate

Launch faster, attract better candidates, and give your clients a premium hiring experience.

[Simple. Fast. Effective.]
03Pricing

Simple, transparent pricing.

Choose a fixed-price package for individual vacancies, or a dedicated microsite solution for larger recruitment campaigns and multiple-role hiring needs. Both products include employer brand content, role information, organisational storytelling, benefits, and application details.

For a Single Role Candidate Pack
£350

A bespoke candidate pack that showcases the opportunity, employer brand, culture, and impact of the role, helping candidates make an informed and emotional connection with the organisation.

  • Bespoke employer-branded digital PDF
  • Optional Embedded links
  • JPEG Images and Icons
  • Easy to share with candidates and clients
  • Mobile-friendly format
  • Two rounds of revisions included
Submit a role
For Multiple Roles Careers Microsite
£1,995

Designed to showcase the organisation behind the opportunity, our careers microsites combine employer brand storytelling, video, culture content, and application pathways to create a richer candidate experience and stronger engagement throughout the recruitment process.

  • Bespoke employer-branded microsite
  • Up to 3 roles included
  • Application tracking and analytics
  • Leadership and hiring manager video integration
  • Social media and external content integration
  • Application tracking and engagement analytics
  • Interactive candidate experience
  • Custom URL included
  • Hosted and maintained by us

Additional roles: £280 per role

Optional add-on: Social media campaign assets to support promotion across LinkedIn and other channels.

Let’s Talk Microsites
04Social proof

Trusted for 10 years.

Built on long-standing relationships with executive search firms, charities and universities who value thoughtful design and attention to detail.

48hr
A first draft, ready in 48 hours
★★★★★

“The quality of design really helps candidates understand the organisation recruiting, their values and brand. It also signals that the recruiting organisation is taking the recruitment very seriously. Clients are always very impressed, as most don't have the skills to complete the design work and it really does bring the opportunities to life. Working with Izzy is always fantastic, she is very responsive to our design needs and adapts accordingly. We know we are in safe hands when we pass her a design project.”

AJ
Ami JenickPeople Beyond Profit
★★★★★

“Izzy is a dream to work with. She just 'gets it' and has such an eye for the beautiful detail. I feel in such safe hands every time I work with Izzy as I know she will create something perfect and will hit the brief completely. I would recommend to anyone without hesitation.”

Anna Ludeman
Anna LudemanDirector, Valued Recruitment
About us
Izzy Aaboud, Founder & Creative Director

Izzy Aaboud

Founder & Creative Director

Ten years in recruitment design, helping purpose-led organisations bring their employer brand to life.

Noah, Lead Developer

Noah Santoni

Lead Developer

Builds, hosts, and maintains our careers microsites, creating seamless digital experiences for candidates and recruitment teams.

05Get started

Send us a job spec. See what your role could look like.

Send us a job specification and we’ll create a bespoke candidate pack within 48 hours. For £150, you’ll receive a professionally designed pack for a live role, giving you the opportunity to experience our approach before committing to a wider partnership.

  • Delivered within two working days
  • First Candidate Pack — £150
  • Designed for a live role

Upload a job spec

Fill this in, or just forward the spec to hello@bornandbrand.com.

No spam, no sales sequence. One reply from the person who'll design it.

Enquiry received.

Someone from the team will be in touch within 48 working hours with your sample.

We've emailed you a confirmation — check your junk folder if it doesn't arrive.

06FAQ

Frequently Asked Questions

The basics

What is recruitment design?

Recruitment design is the process of turning job opportunities into engaging employer brand experiences through thoughtful design, storytelling, and candidate-focused content.

What are candidate packs?

A candidate pack is a professionally designed visual document that helps candidates understand the role, organisation, culture, benefits, and application process. Unlike a traditional job description, a candidate pack brings your employer brand to life and helps candidates connect with the opportunity. See our Candidate Pack.

What is a microsite?

A microsite is a small, branded website built for a hiring campaign. Candidates land on a single page, explore the open roles, read the employer story and apply — all from one shareable link. Careers microsites are particularly valuable for campaign-based hiring, helping organisations attract attention, communicate their employer brand, and engage candidates more effectively than traditional recruitment advertising alone. Our Careers Microsite includes up to three roles, hosting, custom URL, click tracking and engagement reporting.

What is employer branding?

Employer branding is how an organisation presents itself as a place to work: its values, culture, story and the look and feel that goes with them. In a noisy talent market it is what makes the right candidate stop and pay attention. Strong employer branding turns a flat job advert into an opportunity people actually want to apply for.

What are recruitment campaigns?

A recruitment campaign is a coordinated push to fill one or several roles, rather than a single advert posted and forgotten. It usually combines a microsite or candidate packs with social assets and a clear message, so every touchpoint looks and sounds consistent. Campaigns work best when you are hiring for multiple positions or want a flagship role to stand out.

What you get

What information is included for a successful candidate pack?

A strong candidate pack covers the essentials in a way people want to read: a headline that hooks, an honest picture of the organisation and its mission, what the role involves and why it matters, the benefits and what makes the package worth it, and a clear next step to apply. We layer your branding over the top and rewrite the copy so it sells the opportunity. See what is in our Candidate Pack.

What information is included for a successful microsite?

A successful microsite tells the employer story up front, then makes it easy to act: an introduction to the organisation and its purpose, each open role with a clear summary, the benefits and culture that set it apart, and a simple way to apply or register interest. Ours also include a custom URL, hosting, click tracking and engagement reporting so you can see what is working. See our Recruitment Campaign Microsite.

How are microsites and candidate packs used in a social media campaign?

The microsite or candidate pack is the destination; social media is how you drive people to it. We supply social-ready assets — cutdowns for LinkedIn, Instagram and other channels — that carry the same branding and link straight back to the pack or microsite. So a post catches the eye, the click lands somewhere that looks the part, and the whole campaign feels like one joined-up piece rather than scattered ads.

Brand & consistency

What if I don't have brand guidelines?

That is completely fine — most of the briefs we work on don't arrive with a full set of guidelines. We can work from whatever you have, even just a logo and a couple of brand colours, and build something that looks considered and consistent around it. With ten years of design experience, shaping a clean, professional look from a light brief is exactly what we do.

How important is consistency of the brand across the job ads, social media and the candidate packs?

It matters a great deal. When the job advert, the social posts and the candidate pack all look and sound like the same organisation, candidates trust it and the opportunity feels credible. Inconsistency does the opposite — it reads as rushed or unsure and quietly puts good people off. We keep every touchpoint aligned so the whole campaign reinforces one clear, confident impression of the employer.